ISVirtual Launches Audio Underground Website

Audio Underground are a rehearsal and recording studio in Stoke Newington, North London.

They asked ISVirtual to build them a website that clearly showed their rehearsal rooms to bands but without being too utilitarian.

ISVirtual responded by taking special panoramic shots of every room, showing to full advantage their airiness and natural light (uncommon for rehearsal spaces, especially in London!)

They say a picture paints a thousand words and that’s certainly the case with this site. We all know that people don’t read long reams of text on websites, choosing instead to scan, and with the Audio Underground site we took a fairly minimalist approach to the copy, choosing to let the pictures do the talking and limiting copy to the things people want to know – rates, parking, transport and lists of available equipment.

Twinned with a contemporary, clean but unfussy website design and, importantly, a clear call to action on almost every page (“phone us on…”, to convert visitors into enquirers,) we believe the new website showcases Audio Underground’s business perfectly.


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