ISVirtual Services

We offer services in three main areas:

• Increasing leads
• Increasing your site's sales conversion performance
• Increasing customer retention

Building and Capturing Leads

We specialise in two distinct areas:

Increasing the amount of targeted traffic to your website with techniques such as:

• Search Engine Optimisation
• Pay-Per-Click marketing
• Content marketing
• Web 2.0 and social media marketing

Converting more visitors into leads who have given you permission to market to them again:

• On-site lead capture
• Automated email follow-up
• Content creation
• List segmentation

Read more about increasing leads.

Increasing Sales Conversion

Every element on a website makes it either more likely - or less likely - that a prospect will buy from you.

By testing the most important elements first, ISVirtual can be sure to make dramatic improvements to conversion quickly and then continue to increase conversion systematically.

We specialise in:

• Split testing
• Multi-variate (Taguchi) testing
• Analytics setup and insight

Read more about increasing conversion.

Increasing Customer Retention

The easiest sale to make is often to an existing customer, but increasing customer retention doesn't just increase repeat sales. A delighted customer is very likely to refer your company to their friends and family, and referral leads are, of course, some of the best converting leads you can get.

Many companies find it difficult to devise and implement a Customer Relationship Management (CRM) strategy as it cuts across every department and requires buy-in across the organisation. However, the benefits of having such a strategy in place far outweigh the issues of implementation.

We specialise in:

• Business process analysis
• Development of company-wide CRM strategies
• Implementation of CRM technologies with a platform agnostic approach:
  • Sugar CRM Open Source
  • Microsoft Dynamics
  • ACT!
  • Goldmine
• Online automation and semi-automation of common customer service functions to reduce costs
• Implementation and automation of strategies to boost referrals

Read more about increasing customer satisfaction.

Because we understand the interplay between sales, marketing, operations and customer service, we can often spot ways for you to boost sales almost immediately, and we can help you implement these changes quickly and painlessly.

Contact ISVirtual now to see how we can quickly and effectively help you develop your business.