SEO Cambridge Specialists

If you have a business in the Cambridgeshire area looking to get more leads from your website, ISVirtual can definitely help you; we're SEO Cambridge experts.

Very often when people are searching for local products and services, they qualify their search by adding their location. People in places like Ely, Linton, Prickwillow, Royston or Littleport will type "search term Cambridge" to find a local supplier, knowing that Cambridge is the regional centre. This is potentially great news for you, the business owner, because it's a lot easier to do well in the search engines for "blue widgets Cambridge" than it is for the far more generic, and competitive, term "blue widgets".

So how do you do this?

Quite simply, using the standard techniques of on-page and off-page search engine optimisation - you build pages for your website that naturally include local keywords like Cambridge, and then you get other websites to link to those pages. Those links should also contain the local keywords. At the same time you don't want to "over-optimise" either on-page or off-page SEO, so you wouldn't want to bandy around words like Cambridgeshire all over the place, just so long as its there.

Between us, at ISVirtual, we have 30 years experience of optimising web pages to rank well in the search engines, and we've developed a feel for what will work and what's overkill. We're more cautious than some professional search engine optimisers, but that translates to security for your website - you won't be on page 1 one day and nowhere the next like so many sites that are horrendously over-optimised.

Adding your Business to Local Search

Furthermore, you can boost your local search presence by adding your business listing to Google's Local Business Centre, which works in a similar way to Yellow Pages, except its free and you won't get a rep dropping by, trying to sell you a large listing, and drinking all your tea!

A good listing on Local Search can almost guarantee you a listing on the top of page one where you can often see a map and a list of local suppliers.

See this screenshot of the Google results for "accountants cambridge" as an example:

Contact ISVirtual now to see how we can quickly and effectively help you develop your business.

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